Job Title:  Senior Robotics Technical Sales Specialist (AU)

Short Description

We are looking for a Senior Robotics Technical Sales Specialist drive strategic growth and technical sales across Australia and New Zealand. 

Sales Strategy and Planning 

• Identify and set strategic business growth, based on local market conditions and drivers, company initiatives, competitive landscape, and local business relationships to maximize revenue, profit, and customer satisfaction. 
• Develop sales strategies tailored to robotics solutions and create technical application-focused marketing plans.

Business Development

• Actively participate in business development, identifying and pursuing new opportunities by engaging customers with both commercial and technical discussions. 
• Develop and maintain a pipeline of potential customers through networking, marketing initiatives, and direct client engagement.
• Maintain awareness of competitor information and participate in industry associations in accordance with company policy
• Work closely with internal teams (engineering, product management) to develop proposals that ensure technical feasibility and alignment with customer needs.
• Build and maintain strong relationships with decision-makers and stakeholders across the value chain, including end users and channel partners.
• Collaborate with system integrators and OEM partners to deliver integrated and optimized robotics solutions.

Relationship & Account Management

• Develop and maintain strong relationships with key accounts in the industrial automation industry, including end-users, system integrators, and distributors.
• Ensure customer satisfaction by offering proactive technical support and addressing challenges through practical solutions.
• Regularly engage with clients to assess their requirements and identify upselling or cross-selling opportunities.
• Manage relationships with vendors and partners to strengthen competitive positioning in robotics and industrial automation markets.

Technical Sales support 

• Work directly with customers to assess their automation needs, providing technical recommendations and quick testing as required
• Collaborate and work closely with Application Engineers to ensure smooth project development & implementation which may include risk assessment and seamless project execution and solution alignment.
• Manage and validate sales opportunities using CRM and other systems, ensuring visibility and timely closures.
• Assess and qualify opportunities to align customer needs with Omron’s capabilities.

Performance Reporting and Market Positioning

• Deliver regular performance reports and insights into sales and business development activities.
• Conduct market analysis to refine strategies and increase market share.
• Stay updated on emerging trends in robotics and automation, incorporating new technologies into sales strategies

Requirements: 

• Diploma/degree in Engineering discipline 
• Additional certifications in robotics or industrial automation products (e.g., FANUC, ABB, Omron, KUKA, Mitsubishi, or Yaskawa)
• At least 3 years experience in Technical Applications Sales function (preferably in robotics or automation)
• Knowledge of the robotics industry and market trends
• Experience in system integration or OEM or a related field is a plus
• Strong knowledge of Robotics automation solutions and their applications
• Willingness to travel to customer sites for on-site visit or business discussion, as required (50% - 70%)