Job Title: Digital Marketing Manager

Business Company: Industrial Automation Business (IAB)

Location:

Sydney, AU

Employment Type: Permanent

About OMRON and it’s Oceania Operations:

At OMRON, we lead the way in automation and robotics, empowering businesses worldwide through innovative solutions in robotics, IoT, machine vision, control, and safety systems. Backed by over 28,000 employees globally and recognized among the World’s Top 100 Innovative Companies for the past decade, we combine a proven track record with visionary innovation to drive industrial digital transformation under our ambitious Shaping the Future 2030 strategy.

In Oceania, OMRON has a 37-year presence with eight offices and partnerships with over 5,000 business clients, including many industry leaders. We excel in flexible automation, uniquely addressing the region’s manufacturing needs for low-volume production, diverse product ranges, and frequent SKU updates.

Our recent investments in e-commerce infrastructure and the launch of a world-class Proof of Concept (PoC) Center and training hub in Sydney demonstrate our commitment to innovation and delivering solutions tailored to Oceania’s needs.

Role Overview: OMRON is seeking a talented Digital Marketing Manager to join our dynamic team and take our digital presence to the next level. Reporting directly to the Marketing Manager, this key role will be responsible for developing and optimizing our digital marketing campaigns across all digital channels.

Location: Engineering Innovation Hub, 6 Hassall Street, Parramatta NSW 2150

Key Responsibilities:

1. Develop and Execute Digital Strategies:

Design and implement comprehensive digital marketing strategies aligned with business goals and market trends.
Drive performance across all digital channels including SEO, SEM, social media, email marketing, display advertising and retargeting.
Optimizing the company’s e-store by increasing traffic, conversion rates, and enhancing online sales through better user experience and promotions.
Promote the recently established Sydney Proof of Concept (PoC) Centre through innovative digital and marketing campaigns, showcasing its capabilities to expand business opportunities.

2. Lead Content Creation and Campaigns:

Lead content marketing initiatives such as social media, webinars, whitepapers and videos to generate leads and boost engagement.
Manage digital campaigns across multiple channels, including targeted email marketing aimed at increasing e-store activity.
Collaborate with cross-functional teams (sales, engineering, product) to ensure marketing efforts support product launches and promotions, driving measurable results.

3. Performance Analysis and Innovation:

Analyse KPIs to refine campaigns and maximize ROI.
Stay updated on industry trends and new digital marketing tools to keep the company competitive and relevant.
Manage digital marketing budgets and work with external vendors and internal teams to ensure smooth execution across all digital platforms.

4. Any other duties assigned by the direct manager.

Qualifications:

Education & Experience: Bachelor’s degree in marketing or a related field with 5+ years of digital marketing experience in B2B.

Strategic Thinker: Proven ability to translate business goals into actionable marketing strategies.

Technical Expertise: Proficient in SEO, SEM, e-commerce, and digital tools (e.g., Google Analytics, HubSpot) with strong knowledge of digital marketing & B2B practices.

Innovative and Agile: Clear communicator with a curiosity to adopt new technologies.

Why Join OMRON?

Transform the Future of Automation & Robotics: Dive into one of the most dynamic and innovative industries, where your work will directly contribute to advancing cutting-edge technology.

Be Part of a Global High-Tech Leader: Join a well-established company with a prestigious reputation for innovation and excellence.

Shape the Future, Your Way: Take on a unique opportunity to make a tangible impact. With OMRON’s digital marketing efforts ready for transformation, you’ll have the freedom to innovate, lead, and reshape our digital presence.

Req ID: 2641