Job Title:  Core Product Marketing, Assistant Manager

The individual is focused on manage the product designated product portfolio and its related solution with clear Go-To-Market strategies into targeted industries, while creating competitive edge against our keen competitor(s) working with stakeholders in global, regional and local.

Product

• Plan, develop and implement of product portfolio strategies with SMART goals
• Responsible for the product performance by revenue, GP%
• Manage the entire Product Lifecycle management of the products
• Collaborate with respective business unit and marketing teams to ensure that customer needs/values are incorporated into product design, branding, and marketing approaches as Voice of Customers (VOC).
• Schedule and facilitate new and existing product training sessions.
• Analyse and report the product malfunctions as feedback on quality improvement

Price

• Manage the product pricing thru market competition review and positioning thru analysis of pricing matched with market expectations to determine the ideal target price for products of the business.

Promotion

• Responsible for defining the release process and coordinating all of the activities required to bring the product to market
• Develop marketing strategies to grow quality inspection applications in Automotive, F&C, Semicon, Electronics and Medical industries and increase sensor products market share with channel partners.
• Develop tools and marketing collaterals with Marcom team to support sales activities
• Support Solution Marketing activities with Application Marketing members to develop sales tools incorporating Vision and Sensor products. 

Place

• Plan go-to-market strategies in alignment with Country Sales (in APAC region) demand.
• Manage for product availability based on the customer's demand and our company’s needs

Competitor

• Monitor and update competitor activities to Global Product BU and Sales
• Develop strategies and plans or tools to convert competitor market share.

Sales Goal

• Responsible for regional sales budget of vision and sensor products and supporting total regional sales budget

Requirements:

• Degree / Diploma in Engineering or relevant discipline.
• At least 7 years of experience in Product Marketing Management in a regional role (Asia Pacific)
• Comprehensive understanding of Product (Sensor, Vision) & Market Trends
• Prior experience in Industrial Automation industry is a bonus.