Job Title:  Business Development Manager, Robotics Sales

Short Description

We seek a driven Robotics Business Development Manager to grow the robotics business across Singapore and Malaysia. This role blends technical sales, business development, and project ownership with a focus on application-led selling, partner ecosystem growth, and service monetization. You will act as a business owner for the territory, driving revenue, strategic accounts, and successful robotics deployments with internal teams and partners.

Key Roles and Responsibilities:

Sales Strategy and Planning

• Drive robotics business performance for SG & MY.
• Identify priority industries and applications - SEMI transportation, material handling, and inspection.
• Develop and execute country go-to-market strategies.

Business Development

• Identify and pursue new opportunities by engaging customers with both commercial and technical discussions.
• Develop and maintain a pipeline of potential customers through networking, marketing initiatives, and direct client engagement.
• Maintain awareness of competitor information and participate in industry associations in accordance with company policy.
• Work closely with internal engineering and product management teams to develop proposals to align technical feasibility and customer needs.
• Collaborate with system integrators and OEM partners to deliver integrated and optimized robotics solutions.

Relationship Management & Account Management

• Develop and maintain strong relationships with key accounts in the industrial automation industry, including end-users, channel partners, system integrators, and distributors.
• Engage clients to assess their requirements and identify opportunities.
• Manage vendor and partner relationships to strengthen competitive positioning in robotics and industrial automation markets.
• Take end-to-end ownership of key opportunities, from qualification to deployment.
• Oversee project execution in collaboration with FAEs, service teams, and system integrators.
• Align customer expectations, technical feasibility, and delivery timelines.
• Manage project risks, scope, and commercial outcomes for key projects.

Technical Sales support with CRM

• Work with customers to assess their automation needs, providing technical recommendations and quick testing.
• Collaborate with Application Engineers to ensure smooth project development & implementation, including risk assessment, execution, and alignment.
• Manage and validate sales opportunities using CRM and other systems, ensuring visibility and timely closures.
• Assess and qualify opportunities to align customer needs with Omron’s capabilities.

Performance Reporting and Market Positioning

• Deliver regular performance reports and insights on sales and business development activities.
• Conduct market analysis to refine strategies and increase market share.
• Stay updated on emerging trends, incorporating new technologies into sales strategies.

Job Requirements 

• Diploma/Degree in Engineering (Mechatronics, Electrical, Robotics)
• 3+ years in technical applications sales (robotics/automation preferred)
• Knowledge of robotics solutions, markets, and applications
• Strong sales, presentation, and stakeholder management skills
• Able to lead advanced customer discussions
• Willing to travel (50–70%)
• Certifications: FANUC, ABB, Omron, KUKA, Mitsubishi, Yaskawa
• Experience in system integration or OEM environment
• Sales strategy planning and negotiation skills