Job Title:  Senior Executive - Trade Marketing

Short Description

Senior Executive - Trade Marketing will support the implementation of trade marketing initiatives and various BTL marketing activities with the aim to meet the sales objectives on the short and mid-term.

Key responsibilities:
- Plan & implement Trade and BTL marketing initiatives through collaboration with Sales team and external partners 
- Deploy successful Trade and BTL marketing campaigns and ensure their implementation from ideation to execution.
- Report on progress and issues to stakeholders
- Create, innovate and respond to market needs in the specific country with the aim to support Sales to drive sales & desired growth
- Measure and report on the effectiveness of all campaigns with frequent visits to market
- Support to manage and monitor allocated Budget for each activity and plan promotional activities to cater market need
- Perform market analysis and reports, provide training and become key resource person at external events.

Requirements:
- Bachelor degree in business, marketing and/or equivalent professional qualification
- Minimum 2 years of hands-on experience in planning, execution and implementation of marketing initiatives.
- Experience in working with KOL of medical associations/institutions 
- Good analytical skills and ability to work independently
- Good planning & coordination skills to work with different stakeholders
- Good knowledge of Microsoft Office (Word, Excel, PowerPoint)
- Proficient in the English language, both written and verbal